For Innovation Lab we refined multiple motion-design pieces introducing CTX, a high-tech copper-titanium alloy born from cutting-edge materials science. Alongside the main film, we created a series of 3D assets showcasing the broader material lineup.
Liteforce, Carbon, Acetate made in Japan, and Titanium. Each visualized with the same precision and elegance that defines the Ray-Ban design language.
Ray-Ban Innovaion Lab